Social Media

There is no second thought that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the maximum, here are hot social media tips direct from 5 of the top industry masters.


1: Ask Questions to engage your audience

“Discussions are the currency of Facebook. When your fans engage, your fan page comes up in their feed regularly.  A great way to get your fans active is to end each status update with a question.  You can add your own comments to get the ball rolling.  Do your best to respond to fan questions as promptly as possible to keep the discussion alive.” Mari Smith, author of Facebook Marketing.


2: Apologize to Company Mistakes through videos

“Even customer service errors present a powerful relationship opportunity.  Create a 2-minute video apology, post it online, and tweet about it as a real-time response.  Give thanks, admit the mistake, apologize, and then WOW your customer to turn the situation around.” Ramon De Leon, Operating partner of a six-store Domino’s Pizza franchise.


3: Use SMS Campaigns on Facebook and Twitter for promotion

“One hundred million users access Facebook from their mobile phones.  So you want to be promoting your text campaigns there and on Twitter.  Send messages that encourage people to text your keyword and sign up for your mobile coupon or get on your alert list.  Example: ‘For weekly mobile marketing tips Text BANDWINTERNATIONAL  to 95495.  Message & Data Rates May Apply.’” Kim Dushinski, author of Mobile Marketing Handbook.


4: Syndicate Your Blog Content to Big-Name Sites

“Syndicate your blog content to strategic, high-traffic social sites like your Facebook page, Twitter, LinkedIn, YouTube and iTunes so you can attract new prospects and bring them back to your home base with opportunities for conversion.  Most people miss this easy opportunity to boost visibility and get a lot more traffic.” Denise Wakeman, online marketing advisor, co-founder of The Blog Squad.


5:  Repeat Your Tweets

“No matter what you’ve read and what people tell you, repeat your tweets.  If you get more click-throughs, keep doing this.  If you don’t, stop.” Guy Kawasaki, AllTop co-founder and author of nine books including Reality Check and Art of the Start